CTR = Click Throughs / Impressions
Page eCPM is calculated by
eCPM = Total Earnings / impressions in thousands
You want both of these metrics high. The higher the better -- though be careful of very high CTR as that can be a sign that there's something fishy with the account
eCPM is important to keep high. It tells you the earning capability of your page from advertising. Even if your traffic is low but the eCPM is high, you can still earn huge from Adsense.
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